in the News

News Article

Time Magazine
August 9, 1999

By Anita Hamilton

Essay Experts

As any 17-year-old knows, the most dreaded part of a college application is the personal essay. Now can lend a helping hand. Kids paste their essay into an online form, pay $100 with Mom and Dad's credit card (with permission, of course), then wait up to five days for a detailed email critique from former Ivy League admissions officers and Rhodes Scholars. The brainstormer section helps kids pick topics, and the application alert feature warns procrastinators when their time is up.